Luno, the global cryptocurrency platform that aims to put the power of crypto in everyone’s hands, is the new sponsor of the Order of Merit on the Sunshine Tour.
In announcing the new sponsorship, the Sunshine Tour also unveiled a new format for the Luno Order of Merit for the upcoming 2022-23 season as it shifts from a money-based Order of Merit to the more globally recognised points-based rankings system.
The Luno Order of Merit also offers exciting new incentives for the Sunshine Tour professionals.
The leading golfer on the Luno Order of Merit at the end of the season will receive R500,000 in Bitcoin, paid directly into the golfer’s Luno account. The second-ranked golfer will receive R200,000 in Bitcoin and the third-ranked golfer R100,000 in Bitcoin.
“Luno is focused on empowering people by building a new financial system that is easily accessible, meets the challenge of a constantly evolving world, and which is more suited to the digital age,” said Marius Reitz, Luno GM for Africa.
“We’re the facilitators of a new way of thinking about money, and we’re delighted that we can partner with a progressive brand such as the Sunshine Tour in delivering this message.
“Professional golfers have a very different way of thinking about risk and reward, both on and off the golf course. Their careers are constantly evolving, and this aligns perfectly with our vision to put the power of crypto in everyone’s hands by making it safe and easy to buy, store and learn about crypto.”
Thomas Abt, commissioner of the Sunshine Tour, said: “Luno is a brand which fits our strong digital focus and the new, younger audience we are reaching, and we are delighted to welcome them to the Sunshine Tour.
“We are a tour that is constantly evolving for the benefit of our member professionals, and the new Luno Order of Merit reflects this vision and our desire to partner with brands that see potential and opportunity as differently as we do.”
The new points system for the Luno Order of Merit will come into effect as of 30 April 2022.
Points will be allocated according to the tournament prize money on offer as follows:
Tier 1 tournament (prize money up to R2 million): 2,000 points
Tier 2 tournament (prize money between R2.1m and R5.9m): 4,000 points
Tier 3 tournament (prize money between R6m and R10m): 6,000 points.
Tier 4 tournament (prize money between R10.1m and R19.9m): 10 000 points.
Tier 5 tournament (prize money of R20m or more): 12 000 points.