Bryson DeChambeau has welcomed a new sponsor after signing a multi-year deal with DraftKings, an American fantasy and betting operator.
The US Open champion will head into next week’s Masters event with high stakes riding on him to see if he can master the famous Augusta National Cours with his power-hitting display.
The partnership between the two parties will also allow a few lucky fans to play a round of golf with DeChambeau or receive one of his now-famous driving lessons.
DraftKings previously reported that last year’s Masters was one of the most popular sporting events ever on their platform with their main focus being the NFL.
‘It’s pretty cool. They are a company that is pretty young and thriving and for me, personally, the whole fantasy golf space, the whole betting world, is getting bigger and bigger and I want to be associated with a brand that is growing the game and exposing the game in different areas,’ DeChambeau told Golfweek.
‘This is the future. And I want to be a part of that.’
The DraftKings network is expecting a very exciting and busy day on the final round of the Masters, which will overlap with a NFL Sunday for the very first time.
‘Professional golf has been a key growth sport in both daily fantasy and sports betting, and our collaboration with Bryson DeChambeau is a notable new layer of mainstream brand exposure and fan experience,’ said Jason Robins, CEO of DraftKings.
‘As one of golf’s most promising athletes and the current US Open champion, DraftKings is strategically aligning with winning athletes like Bryson who embody and embolden the competitive fire of our customers.’