PUMA Golf, an innovation and style leader, announced that it has signed Ernie Els to a multi-year agreement as a global brand ambassador.
As part of the partnership, Els will wear the brand’s footwear during his professional events.
Els brings his Major-winner credentials to a star-studded Puma stable that includes Rickie Fowler, Bryson DeChambeau, Gary Woodland and Lexi Thompson.
Els will wear Puma’s IGNITE PWRADAPT and NXT family of shoes on Tour.
‘I’m excited about this new relationship with Puma,’ commented Els.
‘I’ve been wearing their golf shoes since the start of the year, and honestly I feel like it’s really been a factor in me catching some form of late.
‘I just feel more grounded with these shoes, like it’s giving me a firmer foundation in my swing. What I also like is the shoe combines stability with lightness and comfort. That’s a tough trick to pull off, but the guys at Puma have nailed it.
‘I’m very happy to be part of the team.’
The PWRADAPT family of footwear features a cutting-edge traction system with 3-dimensional traction pods and responsive cushioning with IGNITE foam for the ideal blend of industry-leading technology, style, comfort and performance. A comfort construction mesh bootie replaces a traditional tongue for improved fit, comfort and support, while the PWRFRAME, an ultra-thin TPU frame, is strategically placed in high stress areas on the shoe’s upper for lightweight support and enhanced stability that golfers need to play well on all surfaces and slopes.
Ernie Els has 70 professional worldwide career victories to his name, including four Majors, two World Golf Championships and a record seven World Match Play titles. He was inducted into the World Golf Hall of Fame in 2011.
‘We are honoured to have Ernie wearing our footwear and representing our brand on Tour. He is an icon in the international golf world, with an exemplary career both on and off the course, and a huge global presence. We’re excited to welcome him to the Puma family,’ said Dan Ladd, senior VP of sales and marketing, COBRA PUMA GOLF.
As part of this new partnership, Els will work with the Puma team to help influence and design colourways and styles of future Puma golf shoes.
‘I understand what golfers need in terms of how a shoe can actively help you play to the best of your ability’ says Els. ‘It’s rewarding to be able to share that with a company like Puma and to know that they’re going to create another golf shoe that has the look and innovation to match the performance a golfer craves.’