• Pearl Valley hosts Tiger’s Bridgestone ad

    One of South Africa’s best golf courses, Pearl Valley, is the scene for Bridgestone’s somewhat controversial advert for their Tour B330 Series golf ball, featuring Tiger Woods.

    More than 75 extras participated in the filming in South Africa, representing a mass of humanity scavenging a golf course for the most popular ball on Tour.

    What they find is Tiger Woods – who switched exclusively to the Bridgestone B330-S in December – hitting a tee shot while the narrator proclaims ‘you can’t beat the pack by playing the same ball as the pack.’ It concludes with the new slogan: ‘Dare to be better, Dare to Bridgestone.’

    The Jack Nicklaus Signature Golf Course, in Paarl, bears the signature of one of the world’s pre-eminent golf course designer, and has been awarded the Five Star Experience Award by Compleat Golfer for six consecutive years.

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