Stella Artois will be the new headline sponsor of the prestigious R2-million Players Championship at Dainfern Golf Estate from 21-24 April.
The new three-year sponsorship of one of the leading tournaments on the Sunshine Tour also includes Stella Artois becoming an official partner of the Sunshine Tour as the official beer provider.
As the penultimate tournament of the Sunshine Tour season, the Stella Artois Players Championship plays a key role in the final Sunshine Tour Order of Merit, which concludes with the season-ending Tour Championship a week later.
This year it will take on even greater significance in the race to be crowned the leading golfer at the end of the season, with the winner of the 2021-22 Sunshine Tour Order of Merit receiving an exemption to play in the 2022 US Open.
“We are delighted to increase our association with the Sunshine Tour through the sponsorship of the Stella Artois Players Championship, and in so doing we are able to align to the premium lifestyle of golf,” said Estee Burger, marketing manager of Stella Artois.
“Stella Artois exists to inspire consumers to savour life’s moments together and what better way to do this than to take a day out and spend it on a golf course.
“We are also inspired by the new premium audience that is being attracted to the game, and we will ensure that their experience is elevated throughout the tournament with ice-cold Stella Artois available at all the tournaments across the country.
“It is also a pleasure for us to become an official partner of the Sunshine Tour. Stella Artois is built on a legacy of craftmanship over 600 years old. The Sunshine Tour has a similar legacy of greatness showcased in the craftmanship of generations of world-class professional golfers, and we’re proud to support this.”
Thomas Abt, commissioner of the Sunshine Tour, said: “We’re extremely grateful to welcome Stella Artois to the Sunshine Tour family. The Stella Artois Players Championship occupies a key place on our schedule as the penultimate tournament of our season.
“And to also welcome a brand of the quality of Stella Artois to our list of partners is another reflection that Greatness Begins Here on the Sunshine Tour, and which is also reflected in the companies we are proud to call our official partners.”
Jaco Prinsloo will return as the defending champion in this new era of the Stella Artois Players Championship after winning last year’s tournament in a playoff with Jake Roos and Daniel van Tonder.