Cobra Golf on Wednesday announced the first of its revolutionary products featuring 3D Printing technology.
The KING Supersport-35 putter, developed over the past two years in collaboration with COBRA engineers and the teams at HP and Parmatech, features a fully 3D printed metal body with an intricate lattice structure to optimize weight distribution and deliver the highest-possible MOI in a blade shape.
In addition to the 3D printed design, the KING Supersport-35 Putter features a face insert designed in partnership with SIK Golf, which utilizes their patented Descending Loft Technology (DLT) to create the most consistent and accurate roll on every putt.
Reinvention plays a crucial part in innovation and COBRA’s LE 3D-printed Supersport-35 Putter
represents a revolutionary advancement in the way golf clubs are designed and manufactured. Born out of a forward-thinking philosophy, COBRA selected HP as its partner to pioneer 3D printing in golf due to the advantages that their Metal Jet Technology presented over traditional manufacturing and other 3D printing methods. With its quicker processing time, and greater design adaptability, our engineers were able to design, prototype, and test multiple iterations and bring the product to market much faster than traditional manufacturing methods.
COBRA and HP began working together in early 2019 and, by early 2020, the team had created thirty-five different design iterations over the course of eight months, showcasing the design freedom and speed of product innovation available by utilizingHP Metal Jet.
‘At COBRA Golf we strive to deliver high-performance products that help golfers of all levels play their
best and enjoy the game,’ said Jose Miraflor, Vice President of Marketing, Cobra Golf.
‘To do that, it’s critical to use the most effective manufacturing processes to design, develop, and achieve optimal results, and we’ve certainly done that with this new putter. To continue innovating and transforming the way equipment is manufactured, we worked with HP and Parmatech to take advantage of the benefits of Metal Jet technology. During the development of the KING Supersport-35 Putter, we saw immediate benefits from this process, including design freedom, rapid design iteration, and high-quality parts that meet our economic demands. 3D printing is accelerating design innovation, and this breakthrough putter will help usher in a new era for the sporting equipment industry at large.’
‘The power of personalization enabled by 3D printing delivers completely reimagined consumer
products and experiences,’ said Uday Yadati, global head of HP Metal Jet, HP Inc.
‘This first of its kind putter is a shining example of the disruptive design and production capabilities of HP Metal Jet 3D printing technology. Cobra’s commitment to innovation and competitive excellence combined with the technical expertise and leadership from Parmatech has led to a breakthrough design win for golf fans around the world.’
COBRA’s Supersport putter, which comes in an oversized blade shape, features SIK Golf’s Patented Descending Loft technology reengineered into an aluminum face insert. This insert design strategically saves weight from the front of the putter to be repositioned heel-toe and tunes the feel to a slightly softer feel than a traditional all-steel SIK putter face.
Their signature face design utilises four descending lofts (4°, 3°, 2°, 1°) to ensure the most consistent launch conditions for every putting troke. The exciting partnership, born out of work with SIK Golf partner and COBRA ambassador, Bryson DeChambeau, yields flatsticks that not only provide superior stability and consistency due to 3D printing technology but also significantly improved consistency and roll performance.
‘I had a lot of success over the years with my SIK putter and was really excited to work with
COBRA to develop a new way to manufacture equipment and bring this new putter to market,’ said
‘HP Metal Jet technology is an incredibly advanced production method and very exacting, which is pretty critical in golf equipment. I think golfers of all levels will benefit from the combination of COBRA’s high MOI design and SIK’s Descending Loft technology.’