A two-year mission to design greater speed into every detail of driver technology has led to the introduction of the new Titleist TS drivers, available in golf shops this month.
This mission – the ‘Titleist Speed Project’ as it was referenced internally by the Titleist Metalwoods R&D team – began with a challenge from the game’s best players to make Titleist drivers as fast as possible. What followed was a relentless pursuit to solicit speed from every micron and milligram of the driver head, culminating with the development of two new driver models – TS2 and TS3 – engineered to deliver faster ball speed with higher launch, lower spin and increased MOI for more distance and game-changing forgiveness.
At the U.S. Open at Shinnecock Hills, the first week that TS drivers were available for competition, it became immediately clear that the new TS2 and TS3 models had passed the test.
Seventeen players put TS drivers in play – including Justin Thomas, who unleashed a career-long 422-yard drive in Round 1 – an unprecedented shift for the week of a major championship. Three starts later, Thomas earned his first World Golf Championships title with a four-shot victory at Firestone, crediting the performance gains of his TS3 9.5º driver.
TITLEIST SPEED CHASSIS
The future of ‘Titleist Speed’ is driven by the creation of the new Titleist Speed Chassis, comprising four key innovations:
- Ultra-Thin Titanium Crown. The thinnest cast titanium crown in the game (20 percent thinner than 917 drivers) allows weight to be shifted lower and deeper.
- Thinner, Faster Face. The fastest face Titleist has ever made – a refined Radial VFT (variable face thickness) that reduces weight by up to six grams – delivers faster ball speeds and increased forgiveness. The TS face is so thin that the score lines must be lasered on (instead of etched into the face like prior generations).
- New Streamlined Shape. Enhanced aerodynamic shaping reduces drag by up to 20 percent, allowing golfers to swing faster, increasing club head speed for more distance.
- Optimized Weight Distribution. Refined crown and variable face thicknesses create the lowest CG ever in a Titleist driver for higher launch and lower spin. The resulting MOI is up to 12 percent higher than 917, creating a powerful combination of speed and stability.
‘From start to finish, the TS Project was about driving ball speed and unlocking a level of performance that golfers simply couldn’t ignore,’ said Josh Talge, Vice President, Titleist Golf Club Marketing.
‘In order to do that, we knew we had to look at things differently. We challenged ourselves to deconstruct the driver and then literally build it back up, piece by piece, to be faster, longer and better in every way possible.
‘R&D had been exploring some unique constructions early on that were really compelling in theory, but they simply couldn’t beat the performance of our all-titanium Speed Chassis. We know performance is the story that golfers care about.
‘From the ball speed and distance gains we’re seeing both on tour and with amateur golfers, it’s clear that TS metals deliver a new level of Titleist Speed.’
TWO WAYS TO SPEED: TS drivers bring more speed to golfers through two distinct designs. The new TS2 lets golfers swing aggressively with maximum forgiveness across the face, while TS3 offers speed-tuned distance with dynamic forgiveness through SureFit CG. Both models feature Titleist’s patented SureFit hosel with 16 independent loft and lie settings to create a more consistent and optimized ball flight through precision fitting.
TS2 DRIVERS – STRAIGHT SPEED.
• Explosive distance across the face and maximum forgiveness
• Adjustable Swingweight, Fixed CG Location
• High Launch, Low Spin
• Modern Shape, 460cc
• Available in 8.5°, 9.5°, 10.5°, 11.5° lofts
TS3 DRIVERS – SPECIALIZED SPEED
• Speed-tuned distance and dynamic forgiveness.
• Adjustable Swingweight & SureFit CG
• Mid Launch, Low Spin
• Traditional Shape, 460cc
• Available in 8.5°, 9.5°, 10.5° lofts
In addition, Titleist offers an industry-leading number of custom shaft choices.