• Titleist update hybrid offering

    Titleist
    The new hybrid offering from Titleist

    The new Titleist 818 hybrids incorporate tour-proven Titleist driver technology to create the longest, most accurate Titleist hybrids ever – providing dedicated golfers with the performance and fitting precision for improved long-game shotmaking.


    Available in golf shops worldwide from 29 September, the new 818H1 and 818H2 models utilize proprietary Active Recoil Channel 2.0, SureFit CG Weights and SureFit Hosel technology to deliver longer distance with a more playable trajectory and the most precise shot-shape customization available.

    ‘We define hybrids as scoring clubs, not rescue clubs. That’s how our R&D group has been designing these clubs for years, and it’s the reason Titleist has become the clear #1 hybrid on the PGA Tour,’ said Josh Talge, Vice President of Marketing, Titleist Golf Clubs. ‘The amount of technology we’ve engineered into 818 is unprecedented for the hybrid category, and will give golfers at every level the confidence to take dead aim from distances they never have before.’

    Titleist 818 hybrids offers two distinct profile choices with performance benefits relative to a player’s swing and head-style preference:

    • 818H1 is designed for golfers who have a sweeping delivery to the ball and prefer the look of a fairway wood. The larger profile provides high launch, effortless distance and tremendous forgiveness. Available in 19º, 21º, 23º, 25º and 27º lofts.

    •  818H2 is for golfers who have a steeper delivery to the ball and prefer the look of an iron. The compact, square-toed profile delivers penetrating launch with precise distance and iron-like control. Available in 17º, 19º, 21º and 23 lofts.

    Since their debut on the PGA Tour in mid-July, 818 hybrids are now being played across the worldwide professional tours. At the PGA Championship, Jordan Spieth added a new 818H2 to his bag, seeking a long game option that would produce a higher trajectory for holding firmer greens and maintain performance from the rough.

    Russell Henley, Bernd Wiesberger and Andrew Johnston are among the players that have also put new 818 hybrids immediately in play.

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